The Swanky Fox is a small start-up in Toronto, Canada. The founder, Ben Steele, has spent over 20 years working in the advertising and marketing industry. Over the past 5-years, he became an avid cyclist, a sport which meshed well with his passion for the outdoors and wildlife. One thing that struck him was the lack of fun and well-designed cycling wear at reasonable prices. So, drawing on his decades of creative expression in a visual industry, Ben set out to design and produce a stylish yet affordable line of cycling apparel and accessories that also help support environmental initiatives.
This unusual event garnered lots of local interest from people wanting to see and hold the young foxes. Quickly, a movement sprung up, with over 60 volunteers taking shifts to protect them from human contact. (You can read more about the story here.) This collective act of concern and need to protect the wildlife served as motivation for us to join onepercentfortheplanet.org to help preserve and foster the wildlife and natural environments we have here in Canada.